BRANDING IS THE PROCESS OF CREATING A STRONG, POSITIVE PERCEPTION OF A COMPANY, ITS PRODUCTS OR SERVICES IN THE CUSTOMER’S MIND BY COMBINING SUCH ELEMENTS AS LOGO, DESIGN, MISSION STATEMENT, AND A CONSISTENT THEME THROUGHOUT ALL MARKETING COMMUNICATIONS.
If your business does not yet have a consistent brand, or you don’t like what your brand currently stands for, it’s time to rebrand. Here are some steps to take to shape public perception for the better.
Identify what your customers love most about your business. what makes yours stand out? What are your strengths?
Create a brand message that conveys what your business aims to do for its customers – what you’re best at.
Make sure your visual elements match your message, and your brand. If you’re promising innovation, don’t use greys and boring images.
Develop standards for employee dress and behaviour that support your brand promise. Made sure they understand what your brand is and can support it.
Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags.
READY TO CHAMPION YOUR BRAND? DROP US A LINE AND LET’S TALK ABOUT HOW WE CAN HELP.